Since our beginning in 1970, we answered the question of what is the timeless jeans which truly created with heritage tradition that embraces progressive innovation.

Contemporary, tailored and perfectly fit for comfort, the affordable luxury jeans are all made with sartorialist craftsmanship. Our special treatments such as washing, abrasion, embroidery, patches are darning are meticulously worked on by hand to create the relaxed timeless look that Premiare is famous for.And using high quality cotton blends fabrics strongly supports our pure quality vision that " doing it right when no one is looking ".

We could proudly say that
Premiare Jeans is not a destination of qualified jeans, we are a journey of timeless jeans.
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